HOSPITALITY LAUNCH EVENT - STYLING AND GALLERY

Aug 14

SITUATION:

MVMNT Agency was enlisted as the communications partner for The Mayflower (Darlinghurst) to successfully communicate the opening of the new cafe after COVID-19. MVMNT Agency discussed the importance of traditional media placement with credible food and beverage focused publications in addition to hosting a key opinion leader launch event to drive social media awareness. A complete launch strategy for media was created and executed in addition to two launch 12 PAX intimate launch events for key opinion leaders. The reason why we hosted two launch events was due to COVID-19, we wanted to ensure that our guests felt safe and comfortable so we decided to host the events over two sessions which also worked nicely with the Luxe Caviar tasting as it offered a more bespoke and intimate environment for guests to truly enjoy the education and experience of the event.

MVMNT helped launch The Mayflower into the Sydney hospitality scene with a dedicated PR strategy to generate hype, awareness and most importantly, credibility in the Sydney food scene.

The client came to MVMNT and asked that we conceptualise an offering which would;
Generate awareness and hype in the Sydney food scene.
Create talkability to ensure the venue is front-of-mind for Sydneysiders
Generate editorial placement in leading online lifestyle x food and beverage publications
Create credibility in the Sydney food scene
Become a notable 'Instagrammable' destination for Sydneysiders
Attract both local customers, but also customers from Sydney surrounds

SERVICES PROVIDED:

PR launch strategy
Pitch development
Media outreach
Editorial placement
Event management (Key Opinion Leader Launch)
Event management (Influencer Launch)
Key Opinion Leader social placement
Event Styling
Event content and briefing (photography and videography)

STRATEGY:

From an initial PR launch strategy to a tailored media and key opinion leader outreach plan, our objective was to generate awareness and buzz by ensuring we had The Mayflower's offering front-of-mind for all Sydney media and consumers. Editorial coverage was secured across Australia's most prominent food and lifestyle titles announcing the launch, the same week MVMNT hosted 2 x separate key opinion leader events to further generate hype across social media.

Media outreach was executed pre event and all media were offered an opportunity to book in at a time that best suits them to experience The Mayflower at a time that best suits them.

RESULTS:

Media placement (online) and product placement
Social Media comments and mentions (60)
The client saw an increase in over 2,000+ followers in the two days MVMNT ran key opinion leader events

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