JSHealth Vitamins x Modibodi ‘Move With Your Cycle’ Event

Situation: 

JSHealth Vitamins teamed up with Modibodi for an exciting 'Move With Your Cycle' event as part of their Menstrual March campaign.

MVMNT orchestrated a fabulous three-part affair at the stunning BodyLove Penthouse Pilates Studio in Sydney. More than 40 guests joined in for a complimentary reformer pilates class, followed by yummy JSHealth refreshments. And as a cherry on top, everyone got to take home an exclusive goodie bag brimming with a curated selection of renowned brands.

Strategy:

The JSHealth x Modibodi 'Move With Your Cycle' event, facilitated by MVMNT Agency, was a standout success. It seamlessly integrated with JSHealth's Menstrual March campaign, enriching its impact and resonance.

MVMNT Agency played a pivotal role in igniting social media engagement, fostering organic social mentions from attendees, and generating buzz.

The inclusion of professional photography not only upheld the event's momentum post-occasion but also facilitated substantial press coverage, contributing significantly to the event's success.

The collaboration exemplified a harmonious partnership, showcasing the adept utilization of social and traditional media channels to enhance event visibility and engagement, all in a polished yet approachable manner.

MVMNT was able to secure Daily Mail coverage which showcased the JSHealth x Modibodi Move With Your Cycle event covering key celebrity attendees for their entertainment section and had 40 influential attendees post multiple Instagram stories showcasing the event as well as the workout they took part in. 

Services Provided: 

- Event Management (Key Opinion Leaders and Media)

- Guest List Coordination

- Gift Bag Coordination

- Media Outreach 

- Editorial Placement 

Results: 

The JSHealth Vitamins x Modibodi ‘Move With Your Cycle’ event launch was hugely successful generating mass awareness through traditional press and social media coverage generated by premium and on brand key talent.