EVENT: Billini x Rozalia Russian Shoe Collection Launch
Situation:
Rozalia Russian and Billini are back and bigger than ever with the launch of their second collection together. To celebrate, MVMNT agency hosted an launch dinner event at Bar Bambi in Victoria, Melbourne with a number of key top-tier key opinion leaders and media journalists. Bar Bambi was transformed into an ice-land with an ice-sculpture of the Billini shoes frozen inside along with ice scattered around the restaurant to showcase the campaign style.
A delicious dinner was provided to guests with a range of cocktails and beverages to celebrate as guests admired the space and the new collection that was due to launch that very night.
Strategy:
With the assistance of MVMNT Agency, the Billini x Rozalia Russian Winter Show Collection was launched through an stylish and chich aunch event, MVMNT Agency was able to build and generate buzz across social media and traditional press. The event hosted around 80 guests across key opinion leaders and VIC-based journalists to provide further credibility and brand awareness. Key photography shots were then provided to all guests which we saw every attendee post on their social pages (in IG story and in-feed format) sharing collection prior to the collection launch.
Services Provided:
- PR launch strategy
- Pitch development
- Media Outreach
- Editorial Placement
- Event management (Key Opinion Leaders and Media)
- Event content and briefing (photography)
Results:
MVMNT agency was strategic in every detail of this campaign, from the selection of key opinion leaders and media as guests to product placement and Q&A's with Rozalia Russian to ensure the hype behind the Billini x Rozalia Russian Winter Shoe Collection was not to be missed.
We even jump off the back of radio star, Jackie O Hendersen’s TV WEEK Logies outfit as she was seen on the red carpet wearing the Billini x Rozalia Russian Cherry Red Diamante Heels and secured coverage across several titles on how to get her red carpet look at an affordable price.
- Media placement; both product placement and Q&A's with Rozalia Russian (WHO Magazine, POPSUGAR, Stellar Magazine, 9Style and The Daily Telegraph)
- Social media posts, comments, and mentions from every guest that attended the event
- Appearances from key guests including; Tully Humphrey, Rebecca Harding, Alyce Tran, Ellie Gonavales, Style By Bloom, Ashleigh Larden, Chantelle Baker, Tully Smyth and Gabrielle Roccuzzo.
