ACTIVATION: GOOD DAY HOT HILL TAKEOVER

Situation:

On Thursday, December 12th, Good Day, a new multivitamin brand, launched its Hot Hill activation at the iconic Bondi Beach. Movement Agency transformed the beach by providing 100 free branded bean bags and exclusive Good Day products and merch. This event invited the public to relax, recharge, and enjoy the morning sun, offering a unique opportunity to experience the Good Day brand firsthand.

Strategy:

Bondi Beach was the perfect location to reach Good Day's target audience of active, health-conscious individuals. By creating a visually appealing and interactive experience, Movement Agency aimed to boost brand awareness, capture the attention of the public, and generate excitement around the Good Day brand. The activation encouraged product trials, allowing consumers to learn more about Good Day's multivitamins and experience their benefits firsthand. Additionally, it aimed to foster brand loyalty by creating a positive and memorable brand association, inspiring long-term commitment from consumers. The Hot Hill activation aligned seamlessly with Good Day's fun and energetic brand identity, providing a unique and engaging way for consumers to interact with the brand.

Services Provided:

- Activation Ideation and Management

- Event Production

- Social Media Strategy and Content Creation

- PR and Influencer Outreach

Results:

The Hot Hill activation was a resounding success, attracting a large crowd of beachgoers eager to engage with the Good Day brand. The free bean bags and exclusive merch were highly popular, generating significant social media engagement. By targeting a key demographic in a high-traffic location, the activation effectively increased brand awareness and encouraged product trials. The vibrant and engaging experience left a lasting impression on the public, positioning Good Day as the go-to for your multivitamin supplements.