EVENT: SODA SHADES X ROZALIA RUSSIAN WELCOME TO SUMMER LAUNCH

Situation: Rozalia Russian is back again but this time with one of Australia's leading eyewear brand, Soda Shades with the launch of their part two exclusive eyewear collection. To celebrate, Movement Agency hosted a 'Welcome To Summer' lunch event at Pipi's Kiosk in  Melbourne with a number of top-tier key opinion leaders and media journalists. Pipi's Kiosk was transformed into an eyewear showroom with the entire range displayed for guests to try on. 

A delicious lunch was provided to guests with refreshing cocktails to celebrate as guests mingled throughout the entire afternoon. 

Strategy: With the assistance of Movement Agency, the Soda Shades x Rozalia Russian eyewear collection was launched through a chic and stylish event, Movement Agency was able to build and generate buzz across social media and traditional press. The event hosted around 30 guests across key opinion leaders and Vic-based journalists to provide further credibility and brand awareness. Key photography shots were then provided to all guests and we saw every attendee post on their social pages (IG story and in-feed post format) sharing the collection.  

Services Provided: 

- PR launch strategy 

- Pitch development

- Media outreach 

- Editorial placement

- Event management (key opinion leaders and media)

- Event content and briefing (photography)

Results: Movement Agency was strategic in every detail throughout this event launch, from the selection of key opinion leaders and media as guests to product placement to ensure there was brand awareness around the collection. 

- Media placement included WHO Magazine, The Carousel, Women's Health, Sunday Life, Mamamia, News.com.au, Daily Mail. 

- Social media posts,m comments, and mentions from every guest that attended the event

- Appearances from key guests including; Lana Wilkinson, and Nadia Bartel. Brooke Warne, Tully Humphrey, Chris Kontos, Sharon Johal and Jane Scandizzo.