ACTIVATION: NALA UNDERWEAR CAMPAIGN

Nala Underwear 

Extract from media article:

Hundreds of shocked men and women have called their partners' loyalty into question after finding racy G-strings and cheeky notes on their car windows on Friday.

'OMG Did anyone else get these on their car this morning? So funny, marketing genius,' one woman wrote in a Bondi group after finding a pair of underwear.

MVMNT AGENCY:

This witty and entertaining activation, created for Nala by MVMNT agency, generated positive media attention and public discussion. Nala is an Australian-based intimate brand making comfortable and inclusive pieces.  

Stunts and activations are the most effective ways to raise brand awareness. In the contemporary age, it’s essential for brand awareness to produce content for the public and media to post and discuss.

Through the out-of-the-box activation, this promotion promoted the brand launch for Nala and its unique selling proposition. However, the implementation and execution of this activation were vital to its success.

Step one: place the underwear along random cars within a busy area, such as Bondi Beach because of its high volume of activity. 

Step two: Get a photographer to walk around the cars with the underwear on them and photograph the public's reactions and pitch this to traditional media to use this as the formal basis to create and message for the main story.

Step three: Get the public and media to post about the activation and underwear. This demonstrated how successfully the activation worked and promoted the Nala brand. 

Step four: You have a fun and witty campaign that is executed effectively creating large public and media traction towards the brand. 

Unique activations and unconventional concepts are crucial for building brand awareness at MVMNT Agency this is something we put at the forefront when building campaigns for brands. MVMNT Agency moves brands to new heights. MOVE NOW: grace@mvmnt-agency.com