EVENT: Runaway The Label x Styled By Bloom Launch

SITUATION:

The collaboration between Runaway The Label and Styled by Bloom was successfully promoted via the use of MVMNT Agency as the communications partner of Runaway The Label. Paul's loyal customers and some of Australia's most prominent fashion-forward women served as the inspiration for the 36 pieces that make up this iconic collection. These inspirational women have served as the inspiration for the names of clothing

STRATEGY:

Our goal was to create awareness and buzz by making sure that Runaway The Label's offering was top-of-mind for all Sydney media and customers, starting with an initial PR launch approach and continuing with a customised media and key opinion leader outreach plan. The launch received editorial coverage in some of Australia's most prestigious fashion publications, and the following week, MVMNT sponsored a key opinion leader event to further increase the buzz on social media.

The new Styled By Bloom x Runaway The Label line was worn by Sydney's social scene, making the evening nothing short of stunning. The Blonde Butler provided the guests' meals, and Patron, Mr. Consistent, and Pampelle provided the beverages. Australia's most well-known influencers had flown into Sydney for the event along with local talent, adopting a fashion on-the-field strategy. MVMNT Agency organised a commendable event to raise brand awareness.

MVMNT Agency was the catalyst behind the hype created around this collaboration. Launching the collaboration into the fashion scene creates hype, awareness, and credibility.

RESULTS:

-       Media placement and product placement

-       Social media comments and mentions

- Appearances from Key Guests including; Ellie Gonsalves, We The Wild Ones, Laura Csortan, Laura Dewit,

Jade Tuchny, Bella Veralis, Simone Holtznagel, Amelia Marni, Francesca Hung , Nikki Westscott and Lucy Jackson