CASE STUDY: FAUNA - New Restaurant Opening
Located in the heart of Surry Hills, Sydneysiders will find Fauna. A modern neighbourhood restaurant, featuring contemporary Australian cuisine, tucked away in a stunning terrace, perfect for a quick bite on a Tuesday night, a date on a Wednesday, lunch with the girls, dinner with friends - and everything in between.
Fauna hosts three spaces. The front Dining Room, the Outdoor Garden and Upstairs Bar. Whether you are looking for a quick afternoon bite or an indulgent mouth watering meal, Fauna features a delicious handcrafted menu of fine food and beverage matched with stunning interiors.
It was imperative for MVMNT Agency to launch Fauna into the media with an impressive press release, pitch and imagery to attract media publications to write about the new venue. By building the hype, all leading publications were excited about the new venue. They were eager to write about Fauna and visit to experience the incredible food and beverage options.
MVMNT Agency provided the following services:
Press Release creation
Traditional PR coverage
Key Opinion Leader Bookings
Media Bookings
RESULTS SNAPSHOT -
TOTAL PRESS COVERAGE:
-30 Pieces of press coverage in 3 months.
KEY OPINION LEADER (KOL's) AND FOODIE BLOGGERS MARK UP'S:
-30 key opinion leaders / Foodie Bloggers (KOL's) in 3 months.
The client capped the amount of talent at 30 PAX.
Everyone posted a minimum of 3 stories on Instagram and some choosing to do reels / TikTok's.
