EVENT: BALI BODY SUPER SERUM SKIN TINT LAUNCH
Situation:
The event unfolded at the chic and stylish Skin Bar in Rozelle, a trendy location that provided the perfect ambiance for Bali Body's groundbreaking new product. The Skin Bar was transformed into a Bali Body beauty oasis, with lush florals. It was an intimate gathering attended by a carefully curated group of key opinion leaders, beauty influencers, and influential media personalities who had gathered to experience the magic of the Super Serum Skin Tint. Upon arrival, guests were treated to a pampering experience beyond compare. The Skin Bar treated Media and KOLs to a hydrating facial, expertly administered by their skilled aestheticians. At the end of this rejuvenating facial, the Super Serum Skin Tint was applied, leaving KOLs and Media with a radiant and luminous glow. Following their facial experience, guests were invited to indulge in an ice bath and sauna session, ensuring complete replenishment and relaxation during their time at this exclusive event.
Strategy:
In collaboration with MVMNT Agency, Bali Body's objective was to generate significant excitement and anticipation across various media channels, including social media and traditional press. The event was attended by approximately 30 KOLs, beauty experts, and media, enhancing the credibility and reach of the product launch. Each guest was granted exclusive access to the Super Serum Skin Tint. The event was structured to encourage organic social media sharing, and guests eagerly shared their experiences on Instagram, in their stories and on their feeds. This organic buzz resulted in a surge of interest, with eager customers pre-ordering the Super Serum Skin Tint ahead of the official release.
Services Provided:
- PR launch strategy Tailored pitch development
- Comprehensive media outreach
- Editorial placements in beauty publications
- Event management, catering to key opinion leaders and media figures
- Curated event content and photography briefings
Results:
Bali Body's collaboration with MVMNT Agency proved highly successful. Every aspect of the event, from guest selection to product placement. The Super Serum Skin Tint received prominent media coverage, social media platforms were abuzz with posts, comments, and mentions from attendees, creating a viral sensation that generated significant anticipation for the product. The event featured appearances from influential figures in the beauty and fashion industry, including Laura Dundovic, Liv Grivas, Abbey Steanes, Emily Weir, and Mikaela Bell.
