COLE HAIR x BONDI BOOST LAUNCH

May 12

SITUATION:

A throng of beautiful people packed luxury hair salon in Double Bay to celebrate their partnership with Australian hair care brand Bondi Boost. As the Moet flowed, guests were welcomed to have their hair styled and adorned with a stunning Trove accessory.
Special guests included Bachelor alumnus Monique Morley, Carissa Walford, Abbey Gelmi and The Amazing Race’s Ashley Ruscoe. It was a proud occasion for power couple owners Tom Cole and Mariah Rota, who will soon celebrate two incredibly successful years of Cole Hair.

Cole Hair enlisted MVMNT Agency to manage their communications strategy in April 2019, with this ongoing communications partnership MVMNT Agency hosted, managed the guest list, styling, pre and post event press.

SERVICES PROVIDED:

Invite creation and dispatch
Key Opinion Leader outreach
Guest list RSVP's
Media outreach (pre and post event press)

STRATEGY:

MVMNT’s key objective was to generate brand awareness and to drive credibility for the new professional haircare range, in addition to ensuring Cole Hair was seen as the go-to salon in Sydney. This was achieved through social media placement (guests Instagramming the event tagging in Cole Hair and Bondi Boost), having key opinion leaders in the salon engaging with the salon owners, Bondi Boost founders and product in a unique experience that allowed both brands to communicate their brand personality. Traditional media placement was secured to drive credibility and further enhance the awareness generated on the evening of the event to target prospective consumers through multiple communications touchpoints.

RESULTS: