EVENT: ATOIR X ROZALIA RUSSIAN
Situation:
To celebrate the launch of the Atoir x Rozalia Russian Re-Edition Collection, MVMNT agency hosted an intimate pre-launch at the Bova Gallery in Melbourne Victoria with a number of key top-tier key opinion leaders and media journalists. The Gallery was transformed into an Atoir x Rozalia Russian boutique store to showcase key pieces from the collection.
Light refreshments such as coffee, champagne, water small bites were offered to guests as they admired the new collection that was due to launch that very night.
Strategy:
With the assistance of MVMNT Agency, the Atoir x Rozalia Russian Re-Edition Collection was launched through an intimate, chic, and stylish launch event, MVMNT Agency was able to build and generate buzz across social media and traditional press. The event hosted around 50 guests across key opinion leaders and VIC-based journalists to provide further credibility and brand awareness. Key photography shots were then provided to all guests which we saw every attendee post on their social pages (in IG story and in-feed format) sharing collection prior to the website launch. This led to a continuous build-up of excitement which saw thousands of Australians across the country on the Atoir website pre-purchasing pieces prior to the full collection launch.
Services Provided:
- PR launch strategy
- Pitch development
- Media Outreach
- Editorial Placement
- Event management (Key Opinion Leaders and Media)
- Event content and briefing (photography)
Results:
MVMNT agency was strategic in every detail of this campaign, from the selection of key opinion leaders and media as guests to product placement and Q&A's with Rozalia Russian to ensure the hype behind the Atoir x Rozalia Russian Re-Edition Collection was not to be missed.
- Media placement; both product placement and Q&A's with Rozalia Russian (Forbes Magazine, Herald Sun etc)
- Social media posts, comments, and mentions from every guest that attended the event
- Appearances from key guests including; Michelle Greene, Tully Humphrey, Brooke Warne, Emma Hawkins, Gemma Watts, Effie Katts, Abbey Gelmi, Jane Scandizzo, Elliot Garnaut, Snezanna Wood, and Sarah Davidson (Holloway).
