EVENT: MUMA WORLD PRISIM S02 LAUNCH

Apr 20

SITUATION:

To celebrate the launch of Muma World's second collection 'PRISM', the MVMNT Agency team transformed the iconic Sydney nightclub Sussudio into an intimate sit down dinner for 40 top-tier Key Opinion leaders. The transformation of Sussudio featured a long dining table with custom laser-cut placemats, custom Muma World light boxes, and decadent floral arrangements to highlight the dark and moody nature of the venue. Additional styling throughout the venue included props and set design from the Muma World campaign, Candles, the projected campaign, a custom mirrored stage, and Muma World scarf backdrop.

The guests were treated to a mouth-watering, custom-made three-course menu drawing inspiration from the garment designs by the Blonde Butler. Collaborating with Australian well known alcohol brand Feels Botanical, the event served delicious cocktails custom-made to match perfectly with the native Australian designs on the clothing. Guests were gifted a limited edition Feels Botanical x Muma World spirit bottle to take home.

STRATEGY:

With the assistance of MVMNT Agency, Muma World launched their second collection ‘PRISM’. Through an exciting, out-of-the-box launch event, MVMNT Agency were able to build and generate buzz across social media and traditional press. The event hosted 40 Key Opinion Leaders that MVMNT Agency invited and dressed to provide further credibility and brand awareness. This built the momentum for coverage across media and traditional press publications.

SERVICES PROVIDED:

PR launch strategy
Pitch development
Media Outreach
Editorial Placement
Event management (Key Opinion Leader Launch)
Event management (Influencer Launch)
Key Opinion Leader social placement
Event Styling
Event content and briefing (photography and videography)

RESULTS:
MVMNT Agency were strategic in every detail of the event from inviting guests, to product placement to ensure the hype behind Muma World was not to be missed.

- Media placement and product placement

- Social media comments and mentions

- Appearances from Key Guests including; Dominque Elissa, Roberta Pecarao, Billy Mitchell, Alyce Tran, Shenise Breslin, Manahou Mackay, Caroline Tran, and Max May.