EVENT: BIORÉ HYDRATE & GLOW AND CLEAN DETOX LAUNCH

Mar 1

SITUATION:

Kicking off the 2023 events calendar with a bang, MVMNT Agency was enlisted by cult skincare brand Bioré to execute the launch of 2 new product ranges, Hydrate & Glow and Clean Detox. Hosting the event at Sydney’s most iconic waterfront venue The Boat House in Rose Bay, MVMNT worked closely with external stylists, florists, and ice sculptors to bring Bioré’s concept to life. MVMNT secured a guest list of KOLs (Key Opinion Leaders) that aligned with the brand’s core demographic and relevant media in the lifestyle and beauty space to drive traditional press coverage off the back of the event.

SCOPE OF WORK:

Event ideation and strategy

Styling conceptualisation
Liaising with external suppliers
Tailoring guest list
Managing outreach and guest list
Coordinating and briefing photography and videography
Team assistance on the day of the event
Collating social media markups tagging the client
Executing post-event press office
Generating a post-event coverage report (social and traditional media)

RESULTS:

MVMNT achieved 84 social media mentions on Instagram in the form of stories and in-feed posts and placement on online beauty publication Retail Beauty for the client. Outside of social and traditional press coverage, MVMNT secured the attendance of notable guests including Love Island star Tina Provis and Phoebe Spiller and Olympic Diver Brittany O’Brien.