ACTIVATION: GEM ORAL CARE VALENTINE’S DAY

GEM ORAL CARE

Extract from media article:

Aussie model Simone Holtznagel might be getting ready for an exciting Valentine's Day as she was spotted collecting some free breath spray in a Sydney mall. 

The 29-year-old was grinning ear-to-ear as she accepted free samples from Gem Oral Care She got the goodies just in time for Valentine's Day, and from the look on her face it appears she's keen for minty fresh breath to celebrate with her boyfriend, celebrity trainer Jono Castano, 32.

MVMNT AGENCY:

MVMNT Agency's creative and entertaining activation for Gem Oral Care was a resounding success, generating positive media attention and sparking public discussion. Gem Oral Care is an innovative brand that is shaking up the oral hygiene industry with its all-natural vegan products that actually work, and the activation was the perfect opportunity to showcase this message in a fun and engaging way.

Stunts and activations have proven to be the most effective ways to raise brand awareness, as they allow for direct engagement with the target audience and create lasting impressions that can have a lasting impact. Gem Oral Care's activation was a prime example of this, with the brand gifting breath spray to people on the street, complete with a cute Valentine's Day-themed card that read 'you take my breath away'. This personalised touch left a lasting impression on attendees and helped to create a strong connection between the brand and its target audience

In addition to direct engagement, social media sharing was a key component of the activation's success. By creating shareable content that attendees were encouraged to post online, Gem Oral Care was able to amplify the reach of the campaign and generate more buzz for the brand. This approach helped to secure social media engagement from people with large platforms, further increasing the visibility and profile of the brand.

In today's fast-paced and media-saturated world, producing content that people want to share and discuss is essential for building brand awareness. Through this themed activation, Gem Oral Care was able to secure social media engagement, press coverage, and direct engagement with their target audience, all thanks to the innovative and effective approach taken by MVMNT Agency.

Step one: To ensure maximum visibility and exposure for Gem Oral Care's activation, we strategically selected a high-traffic area located right outside Myer and the food court in the bustling city center during the lunch rush. By positioning the activation in such a busy and prominent location, we were able to capture the attention of a large and diverse audience, exposing the brand to new potential customers and increasing its visibility and profile. This not only helped to create a strong brand presence, but also provided a memorable and engaging experience that generated positive word-of-mouth marketing and social media sharing. With this approach, we were able to leverage the power of strategic location and timing to achieve maximum impact and create a lasting impression on the target audience.

Step two: Hire a photographer to picture the activation for social media content. One way to maximize the impact of your brand activation is to hire a professional photographer to capture high-quality images for social media content. Great content is essential for any activation as it enables the brand to extend its reach beyond the physical event and connect with a wider audience. Since not everyone will have the opportunity to experience the activation in person, it's crucial to have engaging and visually appealing content that will capture people's attention and generate buzz. With stunning photos that showcase the event's unique features and highlight the brand's message, you can effectively leverage the power of social media to create an unforgettable experience that resonates with your target audience and boosts your brand's visibility.

Step three: One of the key objectives of Gem Oral Care's activation was to generate buzz and excitement around the brand, and we achieved this by leveraging both the public and the media to promote the event and the product. By encouraging attendees to share their experiences on social media and providing them with shareable content, we were able to amplify the reach of the activation and generate a significant amount of user-generated content. Furthermore, we proactively engaged with media outlets and influencers to generate coverage and interest in the activation and the brand, which helped to further raise awareness and generate positive press. By successfully leveraging both public and media promotion, we were able to showcase the effectiveness of the activation in promoting the Gem Oral Care brand and creating a strong connection with our target audience.

At MVMNT Agency, we understand the importance of standing out from the crowd and making a lasting impression. That's why we believe that unique activations and unconventional concepts are key to building brand awareness and achieving success. By prioritizing creativity and innovation in all of our campaigns, we are able to help brands break through the clutter and connect with their target audience in a meaningful way. Our approach is all about pushing boundaries and taking brands to new heights, and we are proud to have helped countless clients achieve their goals through our strategic and impactful campaigns. MOVE NOW: grace@mvmnt-agency.com