EVENT: COLES X BALI BODY LAUNCH EVENT

Oct 4

Situation:

On Thursday, October 3rd, the globally sought-after tanning and skincare brand Bali Body launched its exclusive event at Bar Jayda, a renowned cocktail bar in the heart of Melbourne. This event celebrated the brand’s launch into Coles. Bali Body is now stocked nationwide in Coles supermarkets, marking a significant milestone in their retail expansion.

Strategy:

To create a luxurious and memorable experience, Movement Agency transformed Bar Jayda into a stunning floral-filled oasis. Guests enjoyed free-flowing champagne and cocktails, followed by a three-course candlelit dinner featuring a unique chocolate mousse dessert inspired by Bali Body's best-selling self-tanning mousse.

The event generated significant online buzz as guests shared content from the event, positioning Bali Body as a premium and sought-after brand. By inviting key influencers and industry leaders, MVMNT Agency further amplified the brand's reach through gifting and social media engagement.

This high-end strategy successfully increased brand awareness for Bali Body, created an aspirational impact on social media and solidified the brand's position as a leader in the tanning and skincare market. The event also showcased Bali Body's commitment to making exceptional products more accessible through their partnership with Coles.

Movement Agency further amplified the event's impact by inviting top-tier key opinion leaders, including Brooke Warne, Nakia Pires, Kairo Calvitto, Molly Cook, and Phoebe Chakar, as well as key media outlets like Body + Soul, Sitchu, and Mamamia. This strategic outreach ensured that the event garnered significant attention and generated positive buzz within the target audience.

Services Provided:

Event Management
Guest List Coordination
Gift Bag Coordination
Media Outreach

Results:

The Bali Body launch event exceeded expectations, driving substantial brand engagement. The beautifully decorated venue, exclusive guest list, and captivating dining experience resonated strongly with the target audience. This resulted in enhanced brand visibility, increased social media reach, and positive consumer sentiment towards Bali Body. The event successfully positioned the brand as a leader in the tanning and skincare industry.