EVENT: RUNAWAY THE LABEL X MIKAELA BELL - BRIDESMAIDS PROPOSAL

Written By Grace Garrick

Situation:

To authentically promote Runaway The Label’s Bridal Collection, they partnered with recently engaged influencer & model, Mikaela Bell, to host her Bridesmaids Proposal Lunch. The event took place at No.92 in Glebe in the Grand Salon on September 26th. Mikaela Bell invited her bridal party to celebrate her announcement of her bridesmaids, and the space was filled with subtle branded elements and beautiful floral arrangements to provide the perfect backdrop for this special day.

Strategy:

Movement Agency executed a thorough strategy to position Runaway The Label’s Bridal Collection as a refined and elegant option for soon-to-be brides. Partnering with the beautiful Mikaela Bell, who also attended their Bridal Suite, allows Runaway The Label to offer an authentic “face” to the Bridal Collection. 

This event was hosted at No.92 restaurant in Glebe, within the Grand Salon. This elegant and timeless space was the perfect backdrop for a bridal lunch; ample windows, French doors, a cosy fireplace, mid century pendant lighting and contemporary lounge furnishings. The space was further elevated with subtle Runaway The Label branding elements, such as strut cards, custom menus, custom place cards, “Will You Be My Bridesmaid” cards and ribbon. 

Guests were greeted with a branded cocktail upon arrival, and then served Pinot Gris, Rosé and Pinot Noir with their food, which consisted of delicacies like artichoke burrata, linguine and kingfish crudo

Movement Agency achieved Runaway The Label’s objective of driving awareness and brand positioning for their Bridal Collection. 

Services Provided:

  • Event Management

  • Catering Coordination

  • Styling Coordination

  • Photography & Talent Briefing

  • Content Creation

Results:

The Runaway The Label x Mikaela Bell Bridesmaids Proposal was a beautiful success, producing stunning and high-quality bridal content for usage across the Runaway the Label website. This event positioned Runaway The Label’s bridal collection as an authentic and

Grace Garrick
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