EVENT: NOVO SHOES BALLET FLAT COLLECTION
Situation:
Novo Shoes celebrated the exclusive launch of their ballet flats collection with an event at Peaches Pilates in Bondi. Guests were treated to a unique pilates and barre class, a rare opportunity to experience the versatility and comfort of the shoes in action, proving they can be worn anywhere.
Strategy:
Movement Agency organised an event for Novo Shoes at Peaches Pilates in Bondi to redefine the perception of their new ballet flat collection. The focus wasn't just launching a collection; it was moving away from the idea that ballet flats are solely for casual wear.
By inviting key influencers and media to participate in a fun Pilates and Barre class while wearing the new flats, Movement Agency aimed to amplify the message that the collection is versatile and comfortable, even for an active lifestyle.
This event provided a platform to showcase the shoes' functionality in a real-life setting. Guests wearing the flats to and from the class offered the potential for user-generated content that would highlight the versatility of the ballet flats on social media.
Movement Agency’s goal was to create a buzz around Novo Shoes and their new ballet flat collection while establishing them as a brand that caters to a stylish and active lifestyle.
Services Provided:
Event Management (Key Opinion Leaders and Media)
Guest List Coordination
Gift Bag Coordination
Media Outreach
Catering Coordination
Results:
The Novo Shoes Ballet Flat Collection event was hugely successful, generating mass awareness through social media coverage generated by premium and on-brand key talent.
