EVENT: MIRABELLA COLLECTION LAUNCH EVENT FOR RUNAWAY THE LABEL
Situation:
Runaway the Label celebrated the launch of their highly anticipated new collection, Mirabella, at The Calile Hotel in Brisbane. Movement Agency hosted an exclusive sit down dinner to amplify the collection launch through mass online appeal and strengthen the brand presence of Runaway The Label.
Strategy:
In collaboration with Runaway the Label, Movement Agency executed a high-end strategy to successfully elevate the launch of their European-inspired collection. The event garnered online buzz and premium user-generated content, positioning Runaway as a go-to for tending eventwear.
The Mirabella launch event was located at The Calile Hotel rooftop, a sophisticated, minimalistic venue that enabled a targeted styling approach to create brand appeal. Selecting a well-known event space encouraged guests to capture their attendance online as they immersed themselves in an aesthetic and exclusive environment.
Movement Agency succeeded Runaway’s mission to drive brand awareness by inviting key influencers. Movement harnessed pre-existing relationships and enticing strategies to encourage the attendance of notable individuals in lifestyle and fashion.
To promote the new collection, attendees were sent a complimentary selection of the Mirabella collection, ensuring their followers could gain insight to the top-picks of key influencers.
Movement Agency’s goal was to create a premium event with an aspirational impact for online users, ensuring Runaway’s new collection was amplified through an effective strategy for gaining positive mass attention.
Services Provided:
Event Management
Guest List Coordination
Gift Bag Coordination
Media Outreach
Catering Coordination
Results:
The Mirabella launch event was hugely successfully, generating exceptional imagery and high-end content from some of Australia’s biggest influencers. Movement’s strategy and execution plan ensures that Runaway’s new collection will resonate with the target audience, nurturing the brand’s online presence with new and existing customers to remain a first-choice for event wear.
