WORLD MARGARITA DAY - PANAMA HOUSE

SITUATION:
MVMNT partner Panama House is renowned for providing the ultimate modern Central american cuisine. So naturally, they wanted to host an offering on Margarita Day (Saturday 22nd February) for their customers. The client came to MVMNT and asked that we conceptualise an offering which would;

- Excite their local customers and entice new customers to the venue 
- Create talkability to ensure the venue is front-of-mind for Sydneysiders on Margarita Day
- Generate editorial placement in leading online lifestyle x food & beverage publications

SERVICES PROVIDED:

• Concept creation 

• Media outreach

• Pitch development 

• Editorial placement 

STRATEGY:
MVMNT's approach to generating awareness around Panama House's Margarita Day offering was multi-faceted. From initial concept creation to tailored media outreach, our objective was to generate awareness by ensuring we had Panama House's offering front-of-mind for all media. No two pitches were the same, ensuring that all media received a tailored pitch which suited their publication accordingly. 

RESULTS:

• Media placement (online)

• Social Media comments and mentions.