EVENT: MUMA World x The Island NYD Party
SITUATION:
With the assistance of MVMNT Agency, Muma World partnered with The Island to celebrate New Year's Day at one of Sydney's most iconic locations. MVMNT Agency worked closely with both teams to drive pre and post traditional press about the event to generate buzz around Muma World. Taking the event to the next level, MVMNT Agency invited Key Opinion Leaders aboard to celebrate the event and cover social media coverage furthering the brands awareness and credibility.
STRATEGY:
Muma World partnering with an iconic Sydney location and brand enabled MVMNT Agency to leverage key traditional press from both parties. Those looking to celebrate New Years Day were made aware of this through press articles across The Daily Telegraph, which MVMNT Agency secured. MVMNT Agency assisted in the event styling with scarves and decals to bring to life the event. Following this, MVMNT Agency secured Key Opinion Leader guests to attend the event and promote across their channels covering further social media coverage. Building brand awareness and creating strong brand credibility for Muma World was the key objective from this event. Whilst the event was underway, MVMNT Agency was live streaming photos and quotes from and of key people to traditional press outlets. Following the event, press was secured across the likes of Daily Telegraph, labeling the event one of the best in Sydney.
RESULTS:
MVMNT Agency was a key pillar in building the hype pre and post the event to promote our client Muma World.
Media placement. Pre and post event coverage.
Social Media coverage and awareness
Appearances from Key Guests including; Sammy Robinson, Dominique Elissa, Josh Carroll, Saskia Wotton, Brett and Jason Oppenhiem.
