EVENT: CELEBRATING SIX YEARS OF WELLNESS WITH THE JSHEALTH VITAMINS LUNCHEON EVENT
Situation:
JSHealth Vitamins celebrated six years of promoting wellness with a delightful seaside luncheon at Sails on Lavender Bay. Movement Agency hosted an intimate sit down lunch with the JSHealth Vitamins Founder, Jessica Sepel to celebrate through mass online appeal to strengthen and build the brand's presence and relationships with key guests.
Strategy:
In collaboration with JSHealth Vitamins, Movement Agency executed a premium event strategy to successfully showcase the amazing six years of JSHealth Vitamins showcasing all of the amazing work and products they have launched and introduced to the Australian market. The event garnered online buzz and premium user-generated content, positioning JSHealth Vitamins as the go-to health and wellness brand.
Wellness expert and Founder of JSHealth Vitamins, Jessica Sepel, was in attendance, typically based in LA. Jessica wanted to host this intimate and special celebration while she was here in Australia, adding a wholesome touch to the event.
The event featured a menu crafted from ingredients that reflect the essence of JSHealth's product range. Attendees savored the flavors while enjoying refreshing Magnesium mocktails, showcasing JSHealth's newly launched Magnesium Powder. It was a time to reflect on the journey of this respected wellness brand, honoring its beginnings and milestones achieved over the years.
The luncheon was located at Sails on Lavender Bay, a newly designed venue with beautiful scenary of the sea, the Harbour Bridge, and Luna Park. Hosting the event at a breathtaking venue with an amazing view encouraged guests to capture their attendance on social media as they immersed themselves in the beautiful space.
Movement Agency succeeded in fulfilling JSHealth Vitamins' mission to drive brand awareness by inviting top-tier key opinion leaders including Australia's Leading Fitness Influencer, Tammy Hembrow, ACERO Gym Owner, Amy Castano and Health and Fitness Influencers Sophie Fisher Em Hedley, and Kath Evans as well as top-tier media including, Australian Women's Weekly, Body & Soul, News.com.au, Daily Mail, WHO Magazine and many more!
Services Provided:
- Event Management
- Guest List Coordination
- Gift Bag Coordination
- Media Outreach
- Event Styling
Results:
The JSHealth Vitamins event was hugely successful as it generated exceptional imagery and high-end content from a wide range of top-tier Australian Key Opinion Leaders and media. Movement Agency off the back of the event secured two key placements in Daily Mail covering the event as well as key guests, JSHealth Vitamins Founder, Jessica Sepel, Australia's Leading Fitness Influencer, Tammy Hembrow, and ACERO Gym Owner, Amy Castano.
