EVENT: RUNAWAY THE LABEL BRIDAL SUITE
Situation:
Runaway the Label marked the debut of their first ever bridal collection with a Bridal Showcase held at the Sarah Ellison Apartment at Three Rooms, Potts Point. Over the duration of two days, Movement Agency curated an exclusive suite exhibiting all styles and colours of the collection, designed to elevate the range and provide a truly elegant, refined and memorable experience for guests.
Strategy:
In collaboration with Runaway the Label, Movement Agency executed a thorough strategy to successfully showcase their new bridal collection. The suite generated online press appeal and premium user-generated content, positioning Runaway as a new brand front of mind and choice for bridesmaid attire.
Runaway the Label’s Bridal Collection was presented at the Sarah Ellison Apartment in Three Rooms, Potts Point. The elegant Sarah Ellison Apartment, with its soft, natural lighting, perfectly showcased all six dresses available in all seven colorways. This carefully chosen venue created a beautiful and intimate backdrop for guests to explore the collection. The space was further decorated with pastel floral arrangements, branded strut cards, luxurious Runaway The Label lookbook magazines and branded mirror decals to ensure maximum brand exposure. While exploring the range, guests were served Moët Champagne upon arrival and treated to decadent Vege Mama Lemon and Olive Oil Cakes, which complemented the event’s refined ambiance.
Movement Agency achieved Runaway The Label’s objective of driving awareness of their bridal launch by hosting key media and influencers over two days. Among the distinguished guests were Katie Williams, Georgia Hull, Ella Victoria, Mikaela Bell, Bernadette Fahey and journalists from News.com.au, Punkee Media and EverAfter Magazine.
Services Provided:
Event Management
Guest List Coordination
Media Outreach
Catering Coordination
Event Styling
Results:
Runway The Label Bridal Suite was a beautiful success, producing stunning and high-quality content from some of Australia’s leading influencers. Off the back of this event, Movement Agency secured a prominent press placement within the Daily Telegraph and EverAfter Magazine, and social coverage on Punkee Media’s Instagram and TikTok. Movement Agency’s strategic planning and execution ensured that Runaway The Label’s new bridal collection made a strong impact, generating a distinguished presence within the bridal fashion industry.
