EVENT: Muma World Launch

Written By Grace Garrick

SITUATION:

By organising an intimate lunch at Sean's Panorama in Bondi on November 30th, MVMNT Agency supported the debut of Muma World, which was co-founded by Saskia Wotton and Partner Dave Frim. The fashion couple's debut collection serves as Muma World's inaugural offering. The collection combines fashion and beauty and features a variety of clothing items and lip glosses that go with them. Sydney's social scene was clothed in Muma World for the occasion, which was made possible by the collaboration of MVMNT Agency and Muma World.


SERVICES PROVIDED:

  • PR launch strategy

  • Pitch development

  • Media Outreach

  • Editorial Placement

  • Event management (Key Opinion Leader Launch)

  • Event management (Influencer Launch)

  • Key Opinion Leader social placement

  • Event Styling

  • Event content and briefing (photography and videography)


Our aim for the Muma World event was to generate buzz and brand recognition. We started by covering Sean's Panorama in Muma to give attendees a sense of the Muma World brand and to establish the label among this group of Key Opinion Leaders. The event was publicised in editorial coverage in Australia's most famous fashion and beauty publications, and Muma lip-glosses were distributed to respected key opinion leaders in the beauty industry. This promoted Muma World and increased brand awareness and credibility. MVMNT Agency assisted in the establishment of Muma World within the fashion and beauty world. 


Results:

- Media placement and product placement 

- Social media comments and mentions 

- Appearances from Key Guests including; Jodi Gordon, Madeline Holtznagel, Saskia Wotton, Jordan and Zac Stenmark, Missy Keating, Casey James, Sarah Stevens, Max May, Josh Packham


 

Grace Garrick
Previous

EVENT: Runaway The Label X Rozalia Russian Collaboration Launch

Next

EVENT: Runaway The Label x Styled By Bloom Launch