EVENT: Runaway The Label X Rozalia Russian Collaboration Launch

SITUATION:

With the assistance of MVMNT Agency a new fashion partnership, Runaway The Label x Rosalia Russian is generating buzz for their brand-new collection, and MVMNT Agency elevated their partnership by hosting an event that included Key Opinion leaders as well as also providing brand awareness and credibility through editorial and media coverage of the collection and event.

STRATEGY:
Runaway The Label x Rozalia Russian was able to establish its collection through MVMNT Agency's inaugural traditional PR campaign, which promoted this partnership into traditional media. People were made aware of the waves this new partnership is making thanks to MVMNT Agency. Following that, MVMNT Agency made a follow-up outreach on social media, choosing influencers to gift due to the collection’s inspiration coming from social media and the brand awareness that follows with the gifting. The event, which took place in Melbourne at a candle-lit dinner, presented the collection in a new light. The tables were adorned with pink floral arrangements. In order to highlight the chic and trendy pieces included in this partnership, key opinion leaders were dressed in the collection. This iconic collaboration was introduced into the fashion world by MVMNT Agency, enabling buzz for this collection.

RESULTS:
MVMNT Agency was the catalyst behind the hype created around this collaboration. Launching the collaboration into the fashion scene creates hype, awareness, and credibility.

-       Media placement and product placement

-       Social media comments and mentions

- Appearances from Key Guests including; Rozalia Russian, Snezana Wood, Chantelle Baker, Effie Kats, Lana Wilkinson, Rebecca Harding, Emma Hawkins, Jane Scandizzo, Rebecca Judd, and Lisa De Sanctis