EVENT: SUMMER COLLECTION LAUNCH EVENT FOR NOVO SHOES
Situation:
On Thursday, September 12th, Novo Shoes celebrated the launch of its Spanish-inspired SS24 Summer Collection; guests travelled to Toorak, arriving at a privately owned home to enjoy an intimate sit-down lunch.
The event was nothing short of spectacular, with Melbourne's social scene dressed in the new Novo Shoes collection, inspired by the enchanting Balearic coast village of Mallorca, Spain. Guests enjoyed seafood paella and sangria. After lunch, guests took part in an interactive churro-making station.
Joining the celebration was the beautiful acoustic music and ambience provided by a traditional live Cuban band, transporting guests straight to the Mediterranean.
Strategy:
MVMNT Agency implemented a high-end strategy to successfully launch Novo Shoes' Spring/Summer collection. The event generated online buzz, as guests shared user-generated content, positioning Novo Shoes as the ultimate destination for stylish and trendy footwear.
The event took place at a private venue to create a sophisticated and minimalist atmosphere that complemented the collection's Spanish theme. This exclusive setting encouraged guests to capture their attendance online, immersing themselves in an aesthetic and unforgettable experience. By inviting key opinion leaders from the fashion and lifestyle industries, MVMNT Agency further promoted the collection through gifting, ensuring all guests were dressed in Novo Shoes, resulting in further social content and insights into the top picks from the talent.
MVMNT Agency successfully increased brand awareness for Novo Shoes and created a premium event with an aspirational impact for online users. This ensured that Novo Shoes' new collection was amplified through an effective strategy for gaining positive mass attention.
Services Provided:
Event Management
Guest List Coordination
Gift Bag Coordination
Catering Coordination
Results:
The launch event surpassed expectations, driving significant brand engagement. The Novo Shoes Spanish-themed SS24 Launch Event, exclusive venue, and strategic engagement with KOLs resonated with the target audience, resulting in enhanced brand visibility and increased
